Where sport meets party: Marvel Stadium launches ‘The Pulse by Coca-Cola’

Marvel Stadium is turning up the volume in 2026 with the launch of The Pulse by Coca-Cola, a premium open deck viewing space set to redefine the matchday experience. 
 
A high-energy, social-first party zone, The Pulse by Coca-Cola is the perfect place for fans looking to elevate their game day with a great view, premium hospitality and live entertainment. 
 
Located under the big screen in the Level 3 south-east quadrant (near Gate 4), the vibrant open-air deck is presented in Coca-Cola’s signature red. On select matchdays, The Pulse by Coca Cola will operate on select matchdays during Rounds 8-12. Exclusive access to The Pulse includes a standing room ticket, pre-match and half-time food package, DJ entertainment and drinks for purchase via a dedicated bar. 
 
At all other AFL matches, The Pulse by Coca-Cola will open as a retail space accessible to all standing room ticket holders, reverting to a Marvel Stadium concession outlet while maintaining its high-energy atmosphere within the seating bowl. 
 
The Pulse by Coca-Cola was officially launched at last night’s Round 3 clash between Collingwood and the GWS GIANTS, with Melbourne DJ duo Orkestrated delivering high-energy sets at half-time and full-time to introduce the new space in style. 
 
The launch of The Pulse by Coca-Cola coincides with a new multi-year partnership extension between Coca-Cola Europacific Partners and Marvel Stadium, with the global beverage leader continuing as the Official Soft Drink, Water, Coffee and Energy Drink Partner of Marvel Stadium for the next five years. 
 
The Pulse by Coca-Cola is one of several new offerings introduced as part of Marvel Stadium’s ongoing evolution as a 365-day-a-year entertainment destination. Beyond matchdays, the space will also be available for private bookings, functions and corporate hospitality, offering a flexible and dynamic setting for both event and non-event day experiences. 
 
Marvel Stadium General Manager Scott Fitzgerald said: 
 
“The Pulse by Coca-Cola is a bold step forward in how we bring sport, entertainment and event goers together at Marvel Stadium. We know our fans are looking for more than just a ticket, they are after a premium and fun experience and that is exactly what The Pulse delivers,” Fitzgerald said. 
 
“We are committed to continually enhancing the atmosphere, energy and overall experience for all our fans. The Pulse is one of several new spaces introduced in 2026 as we continue to evolve as a year-round destination for live sport and entertainment.” 
 
AFL General Manager Commercial Peta Webster said:  
 
“We are very excited to continue our longstanding partnership with Coca-Cola at Marvel Stadium for the next five years, and The Pulse by Coca-Cola is a great example of how we’re working together to deliver new and exciting experiences for fans,” Webster said. 
 
“Spaces like The Pulse give footy and eventgoers another way to enjoy the game day atmosphere at the stadium, combining live sport, entertainment and premium hospitality to create a unique experience at Marvel Stadium.” 
 
Coca-Cola Europacific Partners’ General Manager of Market Activation and Sponsorships Melissa Thompson said:  
 
“Sport is part of Australia’s cultural fabric. It’s where communities come together and where so many shared moments are made. Having been part of Australian life for nearly 90 years, we continue to back partnerships that celebrate those moments and enhance how fans experience them.

“The Pulse by Coca-Cola brings that to life as a new space built with Marvel Stadium that fuses live sport and entertainment to give fans a vibrant place to watch and be part of the action,” Thompson said.  
 
Premium Pulse tickets are now on sale for the following select matches across Rounds 8–12 via Ticketmaster: